Ode to visits: Thank you!
Thank you all for visiting this low-cost for high-value marketing blog through creative thinking. We have received 10.000 views as of today and as it is an important moment of our history, I just… Read More
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The name: The Kiss and the slogan: “Good things should last forever”
I would love to give you this present today It is one of the latest campaigns of Vodafone to introduce it’s RED services/plans, but it is no ordinary campaign. The name: The Kiss… Read More
“I Fell in Dior” Instagram improvised Dior viral campaign
How to turn a #fail into a #success? “I fell in Dior” Instagram improvised Dior viral campaign is a viral and accidental campaign showing how it is possible to take value from embarrassing situations: Brand values match. Jennifer… Read More
Public Relations 101
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. “All organisations, whether local or international, big or small, benefit from public relations” This class is… Read More
Street art colorful beach in Crakov, Poland
I would like to introduce you all to this nice day at this Street art colorful beach in Crakov, Poland by Grupa Odśrodkowa. This artistic and quite spectacular unexpected beach recreation is a great demonstration of… Read More
Art inspiration: pop art of the Egyptian dynasty?
Art inspiration: pop art of the Egyptian dynasty. This combination might be outragious but in the end, art is about expressing our ideas, our vision of the world, our believes and passion in… Read More
5 keys to a Marketing Mystery: Can objects tell a good story? Special Halloween
In the past few weeks and in the following couple of days this time of the year we get Halloween marketing, basically, everywhere we go. This “pagan” celebration is certainly a vibrant and lively… Read More
Can this be a good social marketing campaign? Street art!
This is street art of the artist OakOak that I thought might be interesting to link with a social marketing campaign. Maybe its the shape of the concrete cylinders that reminded me of… Read More
Red Bull Stratos Branded Content is out of this World
Red Bull, Felix Baumgartner and the team of experts are to be congratulated as they played the leading role in a historical marketing stunt that connected live on RedBull.tv with over 7.5 million enthusiasts… Read More
TV doesn’t cut it anymore… What’s the next big thing?
Ogilvy latest share on Facebook makes us realize how TV doesn’t cut it anymore for brands wanting to make effective impressions on its target audience. Is TV worth it? Is it good value-for-money?… Read More
Product Packaging Innovation: Enrique Tomas Iberian Ham Business Case
Innovation has many forms and it is all about adding value to consumers in an unexpected and perhaps unpredictable way by the market: Seeing what competitors do not and understanding market demands enough… Read More
Top 5 Guerrilla Marketing Communication Agencies
Say we have a creative idea. After a thorough and team based analysis, we consider it clearly, relevantly and freshly communicate the message we want our target audience to take away (plus it… Read More
Window shopping: the eyes to a store’ spirit
It is truly rewarding for a marketer to go window shopping and find a place with its own signature and spirit. You learn.
Does this make you want to go in and read? Street art library
Source:Unusual Architecture Did you know that a great percentage of human neurological receptors are concentrated in our eyes? When we see this kind of image and awesome ambient marketing, it really moves us and… Read More
100 moments, 100 gifts, 100 smiles: British Columbia and Coca Cola Guerrilla Vending Machine
http://www.youtube.com/watch?v=VWbQtK4N8cM&feature=player_embedded
A pleasant surprise for the people in San Francisco passing through this Plaza on May 17th. A huge vending machine standing at the middle of the place like some sort of ” Modern Troy Horse”. On the outside, nothing but a slight description of what was to come: 100 moments, brought by British Columbia. Finally, a courageous person brakes the ice and tries the machine’s purpose extracting its content. To the people’s surprise, the result of this action was more than anything they might have expected, it was a smile and a moment that will remain in their memory for a long time.
This campaign is brilliant in our opinion because they perfectly express the experience side of BC’s travel offering.
They first communicate to people what is really there to do (100 moments) and make a strong call to action by providing the necessary “hardware”(100 gifts inside the vending machine) to enjoy the commented experience to the fullest and make a true positive impression on the people’s minds (100 smiles). This is true brand positioning and call to action in a very targeted & segmented local audience + 110 thousand views in youtube.
What can BC do to make this more viral? This is one of the best vending machine’s action we can recall so far. Similar to CocaCola’s Happiness machine and latest happiness truck: http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-colas-happiness-truck-guerrilla-marketing-campaign/
Can happiness be sold? I believe it can be given, and some brands are doing it very well… selling more than a product, a moment in people’s lives.
Source: @CreativeGuerrillaMarketing
Billboards: 4 Key Success Factors
What are the main Key Success Factors when considering using billboards in our marketing campaigns? We will find out through a series of examples and logical reasoning next: The “World Of Creative Ads” project… Read More
The sword of competitiveness and market survival…
Innovation is the process of creating any new idea, method or product within an organization. It may take many forms, such as reorganizing, enhancing communication, building a new product line, or entering new… Read More
The future of advertising: Utilitarian Vs. Emotional?
Who knows? BBC’s article “Going digital: the future of advertising” written by Andy Hart (Microsoft) mentions key aspects to take into account when visualizing the future of ads in a world where technology becomes ubiquitous… Read More
I (Blank) New York: “Follow Your Heart” new summer campaign!
http://www.youtube.com/watch?feature=player_embedded&v=fBOK0r7rLvc
I love New York and I love its new campaign: I (blank) NY. As a follow up campaign of the best place marketing campaign ever made, the State of New York is replacing the “Love” with “Adventures!”
The idea behind the campaign is to promote the State of New York as a whole attractive and innovative destination that can offer both the National and International traveller much more than the classic Manhattan city brake holiday.
The campaign really gets the message across: You can express your love for NY by doing the activities and experiences that you would like to live and that the State can offer.
What would you recommend to do in the State of New York?
Source: http://www.brandchannel.com/home/post/2012/06/01/I-Heart-NY-Campaign-Summer-060112.aspx
MGCabral
