Thank you all for visiting this low-cost for high-value marketing blog through creative thinking. We have received 10.000 views as of today and as it is an important moment of our history, I just… Read More
I would love to give you this present today It is one of the latest campaigns of Vodafone to introduce it’s RED services/plans, but it is no ordinary campaign. The name: The Kiss… Read More
In the past few weeks and in the following couple of days this time of the year we get Halloween marketing, basically, everywhere we go. This “pagan” celebration is certainly a vibrant and lively… Read More
Red Bull, Felix Baumgartner and the team of experts are to be congratulated as they played the leading role in a historical marketing stunt that connected live on RedBull.tv with over 7.5 million enthusiasts… Read More
Ogilvy latest share on Facebook makes us realize how TV doesn’t cut it anymore for brands wanting to make effective impressions on its target audience. Is TV worth it? Is it good value-for-money?… Read More
Innovation has many forms and it is all about adding value to consumers in an unexpected and perhaps unpredictable way by the market: Seeing what competitors do not and understanding market demands enough… Read More
It is truly rewarding for a marketer to go window shopping and find a place with its own signature and spirit. You learn.
Source:Unusual Architecture Did you know that a great percentage of human neurological receptors are concentrated in our eyes? When we see this kind of image and awesome ambient marketing, it really moves us and… Read More
A pleasant surprise for the people in San Francisco passing through this Plaza on May 17th. A huge vending machine standing at the middle of the place like some sort of ” Modern Troy Horse”. On the outside, nothing but a slight description of what was to come: 100 moments, brought by British Columbia. Finally, a courageous person brakes the ice and tries the machine’s purpose extracting its content. To the people’s surprise, the result of this action was more than anything they might have expected, it was a smile and a moment that will remain in their memory for a long time.
This campaign is brilliant in our opinion because they perfectly express the experience side of BC’s travel offering.
They first communicate to people what is really there to do (100 moments) and make a strong call to action by providing the necessary “hardware”(100 gifts inside the vending machine) to enjoy the commented experience to the fullest and make a true positive impression on the people’s minds (100 smiles). This is true brand positioning and call to action in a very targeted & segmented local audience + 110 thousand views in youtube.
What can BC do to make this more viral? This is one of the best vending machine’s action we can recall so far. Similar to CocaCola’s Happiness machine and latest happiness truck: http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-colas-happiness-truck-guerrilla-marketing-campaign/
Can happiness be sold? I believe it can be given, and some brands are doing it very well… selling more than a product, a moment in people’s lives.
I love New York and I love its new campaign: I (blank) NY. As a follow up campaign of the best place marketing campaign ever made, the State of New York is replacing the “Love” with “Adventures!”
The idea behind the campaign is to promote the State of New York as a whole attractive and innovative destination that can offer both the National and International traveller much more than the classic Manhattan city brake holiday.
The campaign really gets the message across: You can express your love for NY by doing the activities and experiences that you would like to live and that the State can offer.
What would you recommend to do in the State of New York?