The power of words that drive action

The power of words… 

I know this documentary is clearly an intelligent marketing add of Andrea Gardner’s book ‘Change Your Words, Change Your World’. Still it points out a very beautiful thing, words can produce powerful feelings: empathy, love, hate, regret, shame, happiness, peace, etc and feelings drive action. We, humans, are the only race on earth that has developed this powerful tool.
To me, the message of the video is to know how strongly we can influence ourselves and others using words in an innovative and emotional manner, thus we should use them wisely.

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