Cognitive Media: Communicating effectively to the new generations
Cognitive Media is a company based in the UK that is innovating in how to communicate effectively and get a message across modern audiences. They do scribing, visual synthesis and visual communication to empower the message and turn the public into good listeners. I believe this is truly innovative and it could change the way lectures are given at schools and universities, how companies explain their business and projects to stakeholders and shareholders. In this video, Professor Philip Zimbardo elaborates on his very interesting theory “The secret powers of time” where he conveys how our personal perception of time (past, present or future) deeply affects our lives.
Another example of this visually aid communication is that of a quite unique company called Terracycle. At their website they explain how the company operates and most importantly why they do what they do in a quite interesting and fun way. This is also an innovative company that is keen to do things in new and logical ways.
I am certain there are many examples out there of how things are changing with communication as technology evolves and people’s perceptions and behaviours shift from one generation to the next.